Pricing

Built for Senior Living. Priced for Your Stage of Growth.

A complete occupancy and marketing system designed specifically for senior living communities.

Starter

Organize your leads. Never miss a tour.

$395/month
Get Started

Includes:

Lead Management CRM
Pipeline tracking
Online Tour Scheduling
Basic automations (lead follow-up)
Email + SMS capability
1 Business Phone Number
A2P compliance setup support
E-Signatures
Basic reporting dashboard
Most Popular

Growth

Automate your sales process. Increase move-ins.

$595/month
Scale My Community

Everything in Starter, plus:

Advanced automations (post-tour follow-up, move-in lifecycle, discharge workflow, review requests)
Missed-call text back
Advanced tagging & custom fields
Conversion tracking
Priority onboarding strategy session

Elite

Your complete occupancy and marketing system.

$795/month
Build My Revenue Engine

Everything in Growth, plus:

Website hosting + CRM integration*
SEO-optimized site structure*
Monthly website performance report*
Funnel builds
Advanced workflow builds
Quarterly strategy session

*Website hosting and SEO reporting apply only to websites built and maintained by Pathly.

Getting Started

Implementation & System Configuration

$1,495one-time

A structured onboarding process to ensure your system is fully configured for performance.

Pipeline build & customization
Custom fields & tagging structure
Automation configuration
Phone number setup
A2P verification setup
Email configuration
CRM integrations
Launch strategy session

Required for all plans.

Enhance Your System

Optional Growth Add-Ons

Smart Chat Concierge

$295/month

24/7 website chat support that responds instantly to inquiries, qualifies prospective families, and assists with tour scheduling — even after hours.

Digital Call Assistant

$495/month + usage

A professional inbound call assistant that answers, screens, and schedules tours so no call goes unanswered.

Local Visibility Management

$295/month per location

Ensures your community appears consistently across 60+ online directories, helping families find you wherever they search.

Website Build

Starting at $2,995 one-time

Required for Elite website hosting and SEO reporting benefits. Includes senior living optimized structure, CRM integration, and conversion-focused design.

Frequently Asked Questions

Is there a contract or commitment?

All plans are month-to-month with no long-term commitment required. You can upgrade, downgrade, or cancel at any time.

What does the implementation fee cover?

The $1,495 implementation includes full pipeline build, automation configuration, phone and email setup, A2P verification, CRM integrations, and a launch strategy session — everything needed to go live with confidence.

Can I upgrade my plan later?

Absolutely. You can move from Starter to Growth or Elite at any time. Your existing configuration carries forward seamlessly.

What is A2P compliance?

A2P (Application-to-Person) compliance is required for sending business text messages. We handle the registration and verification process so your messages are delivered reliably.

Ready to Build a Stronger Occupancy System?

Schedule a strategy call and see how PathlyCRM can support your community.

Schedule a Demo

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